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Technical Marketing Manager

Location
Milpitas, California
Posted
1 Sep 2022

Teledyne LeCroy, the global leader in development, debug, compliance and validation tools, is seeking a skilled, self-driven and technology savvy Marketing Product Manager who has the right skills to lead and grow a line of leading edge test and measurement products for its Protocol Solutions Group. Our customers are the Who's Who in technology world where their engineering teams and validation groups use our tools to develop next-generation computing, communications and storage products for a wide range of products from IOT through servers and super computers.

The successful candidate will guide a team that is charged with product planning and execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision and direction, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. This extends from increasing the profitability of existing products to developing new products for the company. You will build products from existing ideas and help to develop new ideas based on your industry experience and your contact with customers, prospects and others. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time understand issues and find innovative solutions both internally and for the broader market. The Product Manager's job also includes ensuring that the product supports the company's overall strategy and goals, which they will help develop.

You must be able to communicate with all areas of the company. You will work with an industry leading engineering organization and your team to define product release requirements. You will work within marketing to define the go-to-market strategy, helping them understand the product positioning and key benefits. You will also serve as the evangelist for the product offerings, occasionally working with other internal groups, the sales channel and key customers.

The ideal candidate will have strong current understanding of the needs and desires of development and validation engineers with the ability to take product offerings and develop a strong strategy and market position against competitive offerings. This individual should also have a curiosity and ability to research the latest digital tools and a willingness to expand product offerings in new ways to innovate, develop and implement new and/or updated product offerings.


Position Summary and Responsibilities


  • Designing and implementing comprehensive marketing strategies to:
  • Define product enhancements, new products and expansion into new markets
  • Create awareness of the company's products and business activities
  • Producing ideas for promotional events or activities and organizing them efficiently
  • Manage entire product line life cycles from strategic planning to tactical activities
  • Specify market requirements for current and future products by conducting market research supported by on-going input from customers and non-customers.
  • Work with the executive team on the company strategy, product strategy and roadmaps.
  • Work closely with Product development team. Deliver Market Requirement Documents (MRD's) with prioritized features and corresponding justification and ROI. Monitor closely market, customer requirement and product development activities to adjust roadmap and product positioning to support customers and lead or maintain market leadership.
  • Drive a solution set across development teams (primarily Development/Engineering) through market requirements, product contract, and positioning.
  • Develop and implement a company-wide go-to-market plan, working with all departments to execute.
  • Analyze potential partner relationships for the product line and work with external third parties to assess partnerships and licensing opportunities.
  • Be an expert with respect to market direction/evolution and the competition.
  • Control budgets and allocate resources amongst projects.
  • Become the organization's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
  • Work with multi-disciplinary team to ensure on-time product delivery.
  • Act as a leader within the company.


Qualifications


  • 7+ years of marketing/product management experience with proven experience as a Product Manager.
  • Excellent leadership and organizing skills.
  • Can be both an analytical and creative thinker
  • Knowledgeable in Interconnects, communication, storage, or Consumer Electronics technologies and their evolution.
  • Experience in defining and marketing both Hardware based and Software based products.
  • Design and implement comprehensive marketing strategies to create awareness of the company's business activities
  • Demonstrated success defining and launching excellent products.
  • Ability to supervise a department and provide guidance and feedback to other marketing professionals.
  • Excellent people and management skills to both mentor and interact with staff, colleagues and cross-functional teams, and third parties.
  • Ability to perform well under pressure, to set and manage multiple priorities with minimal supervision and to generate strategic positioning, performance and other detailed reports.
  • Experience in working in an agile development environment and pace, that requires
  • Experience with design and validation tools is a strong plus
  • Excellent written and verbal communication skills are a must
  • Examples and at least one sample of an effective document delivered in the past.
  • Minimum of BSc/BA in Marketing, Computer Science, Engineering or relevant field.
  • Must be able to travel.

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